{"product_id":"the-start-up","title":"The Start Up","description":"\u003ch2\u003eRun a business. Every decision counts.\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Start Up\u003c\/strong\u003e is a free browser-based business simulator where you take control of a small company and try to grow it before time runs out.\u003c\/p\u003e\n\n\u003cp\u003eManage cash, stock, demand, reputation, and weekly decisions as your business reacts to every move you make.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThis is not a lecture about business strategy.\u003c\/strong\u003e\u003cbr\u003eYou make the calls. You deal with the consequences.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat you’ll do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eManage production, marketing, hiring, and investment\u003c\/li\u003e\n  \u003cli\u003eBalance short-term survival with long-term growth\u003c\/li\u003e\n  \u003cli\u003eReact to changing costs, demand, and business events\u003c\/li\u003e\n  \u003cli\u003eHit your targets before the clock runs out\u003c\/li\u003e\n  \u003cli\u003eRestart smarter if your strategy fails\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhy it’s different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eEvery decision affects your cash, demand, stock, or reputation\u003c\/li\u003e\n  \u003cli\u003eGood choices create momentum\u003c\/li\u003e\n  \u003cli\u003eBad choices compound over time\u003c\/li\u003e\n  \u003cli\u003eThere are no perfect answers — only trade-offs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eCan you grow under pressure?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMarket too little and demand dries up\u003c\/li\u003e\n  \u003cli\u003eProduce too much and your cash gets trapped in stock\u003c\/li\u003e\n  \u003cli\u003eHire too early and costs can crush you\u003c\/li\u003e\n  \u003cli\u003eWait too long and growth slips away\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRunning a business is not about having perfect information.\u003c\/strong\u003e\u003cbr\u003eIt is about making better decisions with imperfect information.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree for a limited time.\u003c\/strong\u003e\u003cbr\u003eNo download required. Play directly in your browser.\u003c\/p\u003e\n\n\u003cp\u003eBuilt by \u003cstrong\u003eOdyssey Horizons\u003c\/strong\u003e — creators of real-world interactive treasure hunts played across London.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStart your company now.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Odyssey Horizons","offers":[{"title":"Default Title","offer_id":52127936610651,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/3907\/1579\/files\/ChatGPTImageMay1_2026_06_41_29PM_8b796f49-f8de-4dec-9d31-b584895b7f46.png?v=1777657576","url":"https:\/\/www.odysseyhorizons.com\/products\/the-start-up","provider":"Odyssey Horizons","version":"1.0","type":"link"}